What & Why
Superpopups includes built-in analytics so you can see how your campaigns are performing in terms of views, clicks, and conversions. This helps you make data-driven decisions.

Steps:

1. Log in to Superpopups.
   
2. click Dashboard to view data.
   
3. You can also view it through Analytics option (coming soon)
   
4. Select the campaign you want to review.
   
5. Use the date range filter (top-right) to choose the time period.
   
6. Review the key metrics:
   
   • Impressions – How many times the popup was displayed.
     
   • Visits – How many times visitors clicked the popup’s CTA.
     
   • Conversions – How many form submissions or goal completions occurred.
     
   • CTR (Click-Through Rate) – Clicks ÷ Views × 100.
     
   • Conversion Rate – Conversions ÷ Views × 100.
     
7. Hover over the chart to see daily trends.
   

Example: If CTR is high but conversions are low, your offer is attractive but your form may need improvements.

Pro Tip: Always compare performance over at least a week before making changes - daily spikes may be misleading.

What & Why
Understanding how metrics are defined ensures you interpret analytics correctly.

• Impressions – Counted when the popup is fully loaded and visible to the visitor.
  
• Visits – Counted when the visitor clicks your main CTA button or a linked element.
  
• Conversion – Counted when the visitor completes your set goal (e.g., submits a form, clicks a link).
  

Tracking Details:

• Multiple views in the same session are counted once (unless you disable this in settings).
  
• Clicks only count if they are tracked via Superpopups’ event system.
  
• Conversions can be:
  
  • Form submissions within the popup.
    

Example: If you use an embedded form from another service, you may need to set up a Custom Conversion for accurate tracking.

Pro Tip: Use the Test Mode to ensure all events are being tracked before launching.

What & Why
Small changes can lead to big improvements in engagement and conversions.

Tips & Strategies:

• Test Headlines – Make them benefit-driven (“Get 15% Off Today”) instead of generic (“Subscribe Now”).
  
• Simplify Forms – Fewer fields = higher completion rate.
  
• Add Urgency – Use countdown timers or limited-time offers.
  
• Optimize Timing – Avoid immediate popups; use a short delay or exit intent.
  
• Match Design to Brand – A consistent look builds trust.
  

Example: Changing a CTA from “Submit” to “Get My Discount” can increase clicks by 20–30%.

Pro Tip: Change one variable at a time when testing — otherwise, you won’t know which change made the difference.

What & Why
Analyzing your lowest-performing popups helps you identify what’s not working and improve them.

Steps:

1. Go to Dashboard in Superpopups.
   
2. Pick one underperforming campaign.
   
3. Review:
   
   • Trigger Timing – Too soon or too late?
     
   • Targeting – Reaching the wrong audience?
     
   • Design & Copy – Is the value clear?
     
   • Offer – Is it compelling?
     
4. Make one change, then run for at least 7 days before reviewing results.
   

Example: A popup with a 0.5% conversion rate improves to 2% after changing from a generic “Sign up” to “Get your free eBook now.”

Pro Tip: Don’t just delete low performers - use them as a learning tool for future campaigns.