Top 10 Best Popup Builder Tools/Softwares (2025)

Popups are one of the most effective ways to convert website visitors into leads or payable customers. There are a lot of the best popup builder tools on the market right now. They offer precise targeting, behavior-based triggers, no-code design control, and native integrations with your CRM and email stack. 

Whether you’re running a SaaS website, landing pages, or an eCommerce storefront, the right popup builder tool can help you grow your email list, reduce cart abandonment, and highlight key offers without hurting UX.

Currently we have tested 20 top popup builder tools and found out the top 10 website popup builder tools/software on the market. We’ll break down their features, pricing, and best use cases so you can pick the perfect match for your business.

What is a popup builder tool?

A popup builder is software that allows you to easily create and display popups on your website without needing advanced coding skills. These popups are designed to capture leads, increase engagement, and boost sales by appearing strategically during a visitor’s journey.

Popup Builder Key Features

Modern popup builders typically include,

1. Drag-and-Drop Editor: Easily design and customize popups without writing a single line of code.
2. Pre-Designed Templates: Start quickly with ready-made, professional popup designs tailored to different goals.
3. Advanced Targeting Options: Show the right popup to the right audience based on behavior, location, or device.
4. Exit-Intent Technology: Detects when visitors are about to leave and triggers a last-chance offer or message.
5. Trigger Options: Control exactly when popups appear with time delays, scroll depth, or click triggers
6. A/B Testing: Compare different popup versions to discover which drives the highest conversions.
7. Analytics & Reporting: Track popup views, clicks, and conversions to refine your campaigns.
8. Multi-Step Popups: Gather more information with a smooth, step-by-step user experience.

Different Types of Popups

1. Exit-Intent Popups: Appear when a visitor is about to leave the page, offering a last-chance message or offer.
2. Scroll-Triggered Popups: Show up after a user scrolls a specific percentage down the page.
3. Time-Delayed Popups: Appear after a set amount of time to engage users who’ve stayed on the site.
4. Click-Triggered Popups: Activated when a user clicks on a link, button, or image.
5. Gamified Popups: Interactive popups where users play a game (like spinning a wheel) to win a discount or reward.

Why Use a Popup Builder for Your Website?

Using the right popup builder can dramatically improve your marketing results. Here’s why.

1. Boost Conversions Without Extra Traffic

Popups can turn existing visitors into subscribers, buyers, or leads without needing more ads or SEO investment.

2. Capture Leads at the Right Moment

Trigger popups based on user behavior to collect email addresses or contact details when interest is high.

3. Reduce Cart Abandonment

Exit-intent or discount popups can convince hesitant shoppers to complete their purchase.

4. Promote Special Offers & Announcements

Instantly highlight sales, new arrivals, events, or limited-time deals without redesigning your site.

5. Improve Content Engagement

Encourage visitors to download eBooks, sign up for webinars, or read more blog posts.

Top 10 Best Popup Builder Tools/Softwares (2025)

Below are the best-performing popup builders this year, reviewed and compared for your convenience.

1. SuperPopups

2. OptinMonster

3. Poptin

4. Wisepops

5. Poper.ai

6. Popupsmart

7. OptiMonk 

8. Sleeknote

9. Justuno

10. Hello Bar

11. Getsitecontrol

1. SuperPopups

SuperPopups is more than just a popup builder. It’s a conversion-driven platform built to help you engage your audience at the right moment, with the right message, in the right format.

SuperPopups Key Features:

1. Lightning-Fast Setup: Launch beautifully branded popups in under 5 minutes—no technical skills needed.

2. Template Library: Choose from a wide selection of professionally designed templates and customize them effortlessly with the no-code editor.

3. Advanced Targeting & Triggers: Target users smartly with behavior-based rules like exit intent, time delays, and audience segmentation.

4. Powerful Analytics:

Get real-time performance insights on views, conversions, and engagement—perfect for refining your campaigns.

SuperPopups Pricing: Starts at /month

2. OptinMonster

OptinMonster is also one of the most powerful popup builders, known for its advanced targeting and personalization capabilities. With a drag-and-drop editor, advanced targeting, and seamless integrations, you can launch conversion-driving campaigns that delight your audience.

OptinMonster Key Features

• Simple drag-and-drop builder
• Exit-intent technology
• Advanced Targeting & Triggers
• Built-In A/B Testing & Analytics
• Seamless Integrations

Pricing: Free | Paid $7/month

3. Poptin

Poptin is a user-friendly, no-code popup and form builder designed for marketers, bloggers, and eCommerce professionals. It helps you capture leads, reduce cart abandonment, and seamlessly engage visitors with visually stunning, behavior-driven popups.

Poptin Key Features:

• Free-form Drag & Drop Editor
• Predesign Templates
• Smart Triggers & Display Rules
• Advanced Targeting Options
• A/B Testing & Real-Time Analytics
• Extensive Integrations
• Multi-Platform Support

Pricing: StaFree | Paid $20/month

4. Wisepops

Wisepops is a versatile popup tool with multi-channel campaign capabilities. Its intuitive, no-code platform delivers visually stunning and personalized popups, sticky bars, and embedded campaigns that maximize conversions.

Wisepops Key Features

• Drag-and-drop builder
• Smart Targeting
• AI-Powered Personalization
• Multi-Format Campaigns
• Revenue Tracking & Control Groups
• Seamless Integrations

Pricing: Free | Paid $49/month

5. Poper.ai

Poper.ai is a cutting-edge, AI-driven popup building platform that transforms exit intent into opportunity. Designed for modern websites, blogs, and e-commerce stores, it delivers smart popups and widgets that enhance user engagement, boost conversions, and reduce bounce rates.

Poper.ai Key Features

• AI-Driven Personalization
• Multiple Trigger Types
• Advanced Targeting Options
• Advanced Template Library
• Seamless Integrations
• Analytics & A/B Testing

Pricing: Free | Paid $7/month

6. Popupsmart

Popupsmart is a no-code popup builder that helps marketers and e-commerce brands capture leads, reduce cart abandonment, and engage visitors—all in under five minutes. With its AI-powered targeting, lightweight design, and powerful customization, it seamlessly elevates conversion strategies across any website.

Popupsmart Key Features

• No-code builder
• Advanced targeting rules
• Mobile-first approach
• Integration with 100+ apps
• GDPR compliance features

Pricing: Free | Paid $32/month

7. OptiMonk 

OptiMonk is a powerful popup and on-site message platform designed to help businesses capture more leads, reduce cart abandonment, and boost sales without harming the user experience. It is best eCommerce store, SaaS business, or content website.

OptiMonk Key Feature

• AI-Powered Personalization
• Advanced Targeting & Triggers
• Variety of Popup Formats
• No-Code Drag-and-Drop Editor
• A/B Testing & Analytics
• Mobile-Friendly Design

Pricing: Free | Paid $19/Month

8. Sleeknote

Sleeknote is a premium popup builder and on-site engagement tool designed for marketers who want to capture leads, promote offers, and guide visitors. Your goal is to grow your email list, drive sales, or highlight key content; Sleeknote gives you the tools to convert visitors into customers.

Sleeknote Key features

• Non-Intrusive Design
• Advanced Targeting Rules
• Drag-and-Drop Editor
• Smart Triggers & A/B Testing
• Performance Analytics Option

Pricing: Free | Paid $49/Month

9. Justuno

Justuno is a conversion optimization platform with advanced AI-driven targeting. Designed for eCommerce stores and marketers, Justuno helps turn visitors into customers through intelligent targeting, data-driven personalization, and a wide variety of engaging popup formats.

Justuno Key Features:

• AI audience segmentation
• Advanced Targeting Rules
• Drag-and-Drop Design Canvas
• A/B & Multivariate Testing
• Seamless Integrations
• Analytics & Reporting

Pricing: Free | Started $35/month

10. Hello Bar

Hello Bar is one of the simplest popup tools, great for quick announcements and lead capture. Whether you want to grow your email list, promote discounts, or boost blog readership, Hello Bar provides a user-friendly platform.

Hello Bar Key Features 

• Signature Notification Bars
• Multiple Popup Types
• Easy-to-Use Interface
• Behavior-Based Targeting
• A/B Testing
• Mobile Optimization
• Analytics Dashboard

Pricing: Started $29/Month

11. Getsitecontrol

Getsitecontrol is an all-in-one website engagement platform that allows you to create beautiful, customizable popups, surveys, and contact forms without touching a single line of code.

Getsitecontrol 

• Versatile Popup Types
• Drag-and-Drop Editor
• Exit-intent and timed popups
• Email opt-ins and contact forms
• Built-In Email Capture
• Surveys & Feedback Widgets
• Mobile-friendly templates
• Analytics dashboard

Pricing: Free | Paid ₹1140/month

Conclusion:

The right popup builder can transform your conversion rates, help you recover abandoned carts, and build a loyal audience. Whether you’re running a small blog, an eCommerce store, or a SaaS business, choosing the right tool matters.

If you run an e-commerce site, a SaaS company, or a content-based website, the right popup tool/software can turn visitors into repeat customers. Test various options, analyze your results, and refine your strategy. With SuperPopup you can launch fully branded, high-converting popups in minutes—no developers needed. From modal overlays to exit-intent variants, flexible triggers and smart targeting let you show the right message to the right user at the right moment.

SuperPopups is more than just another popup builder—it’s a conversion-focused platform designed to help you capture leads, boost sales, and engage visitors without slowing down your site. Whether you’re running an eCommerce store, blog, or SaaS website, SuperPopups offers the flexibility, speed, and ease-of-use you need to turn visitors into loyal customers effortlessly.